For many doctors, the most difficult aspect of their careers is striking a balance between their business realities and their medical ethics. The idea of advertising medical services can run contrary to the belief that care should be provided only when necessary, and as such, many doctors many be somewhat weary about seeking out the services of a medical marketing firm.
In order to relieve those concerns, it's important that you establish a solid working relationship with the medical marketing firm that you hire. Below, you'll find a guide to some questions you should ask your medical marketing firm, as having the answers to these questions should provide you with the confidence of knowing you've made the right choice for your patients as well as your bottom line.
Ask About Similar Clients
It can be very easy to be given the right answers to your concerns, but those answers can seem meaningless until you see them in action. Having an idea of what a medical marketing firm's work actually looks like should relieve your anxiety considerably.
Your marketing firm will be able to provide you with a list of clients they've done work for and a description of how those services have turned out. This will allow you to seek out the information yourself and determine whether the marketing strategy coincides with your ethics.
Ask About Your Current Strategy
It's likely that you're seeking out a medical marketing firm because you're not satisfied with your current marketing strategy. Whether you're bringing in too few clients or clients who have a poor understanding of your work, improving on this will improve the stability of your office.
You should ask for an honest assessment of your current marketing strategy. This will help you determine how well your marketing firm understands your philosophy on patient care as well as provide you with a window into understanding how open and honest your relationship is going to be.
Ask About Practice Growth
Every doctor wants to be able to grow their practice, both in order to make sure more people receive care and to make sure that their financial futures are stable. Your medical marketing firm should be able to give you a reasonable projection as to how their services are likely to impact that growth. With these projections in mind, you can start to consider expanding the services you offer and other ways that you can become a more flexible and successful caregiver.Share